It’s my pleasure. I’ve been following you on Instagram and enjoy your posts. You’re pretty passionate about fashion, so it was a no-brainer to reach out. I really appreciate your time.
I’ve been in the music business for about 12 years in different roles – working in studios, artist management, etc. I realized early on that music and fashion are one and the same, the image is nearly as important as the music. I began designing shirts and jackets for artists, and the pieces became something people would talk about.
I have always taken the time to make sure I was on top of my fashion game. When I realized other people started to recognize the custom shirts I had designed and was rocking, I knew I might be onto something.
We are a street/lifestyle brand, targeting like-minded individuals with success on the brain. Those who know that it’s going to take hard work and sacrifice to realize their dreams. “It’s On!” is a slogan we use when people doubt what we can accomplish. It’s all about the hustle. We put in work! We accept the challenge to prove the naysayers wrong. It’s On!
I run the company myself. The great thing about business today is that we can delegate things to other small business to help them build their brand while building your own.
That is a great question. Going into 2018, I plan to do private parties at festivals, and collaborate with other companies to do exclusive pieces and flash sales. 2018 is going to be an exciting year for It’s On Clothing for sure.
Often the process involves different lines of thinking – personal or motivational quotes, musicians, or athletes that have/are making a difference – and reworking these to figure out how I can make those things into a visual. The key is making sure the idea comes off clearly, and just as importantly, makes the people wearing it feel good.
I would have to say I’ve looked up to Virgil Abloh for a long time. I mean, before Off White, like when Pyrex Vision and Been Trill was around. Also, I’m a sneaker head, so Ronnie Fieg is a big designer in that arena that I look up to. From growing his own brand to being able to collaborate with major brands like Nike, Adidas, and etc. his work is pretty impressive.
Absolutely! I’d like to say a sincere thank you to everyone who’s believed in me from the beginning. I won’t name names, there are so many, but they know who they are. They will always be part of the “IOC” family.
Make sure you check out our gear on the website www.itsonclothing.com. We’re pretty active on social media, so you can follow us on Instagram, Facebook, and Twitter @itsonclothing. I am always open to working with upcoming designers and brand ambassadors. They can contact me personally by email at davon@itsonclothing.com. I’d like to shout out Garren (IG @garren) for reppin the t-shirts from our “One of One” collection – that’s really dope of you, man. Also, Curren$y (IG @spitta_andretti) for rockin our snapback after his show in Knoxville. I sincerely appreciate the support!